The story (so far)
In November 2014, Jim, the founder of Edit Hats, walked past a homeless man and gave him some change.
Moments later Jim was standing on the tube platform he thought back to the homeless man and how cold it was, then he had an idea.
Why not sell hats, and for each sold, donate another? The next day he got to work.
Over the next few months, he researched suppliers, designed a website and just one hat; the Original Black Beanie.
“We are so grateful to Edit Hats for coming out and supplying warm hats for the homeless guys. Some of the many problems homeless people face are constant cold and damp. The hats are a great help.”
When Edit Hats launched, they sold out. Jim was overwhelmed and released new colours and styles.
Whenever enough hats have sold, black beanies are packed up and taken to shelters or food-drops where homeless people are offered food, clothing & support.
It was pouring with rain the first time Jim went out to donate the hats.
He went with the London Samaritans and 30 hats went in 60 seconds; it was clear they were needed.
Jim's first model (his wife!)
Over the years Jim has donated the hats via various churches and charities, across London and South Wales.
The plan is to expand into new products and cities, and to always donate.
After living in Tooting, South London for seven years, Jim is now based in South Wales. His love of snowboarding & BMX influenced the streetwear style.
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